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Ever dropped your phone down the loo and had to plunge straight in to save it...? I did - quite recently in fact - thinking that the quicker i could get it out, crack it open, dab at it frantically with swabs of loo-roll, and then perch it on top of a radiator to dry... the more likely I would be able to rescue the valuable information stored on it. It's amazing just how attached are we to our phones - as much as we are attached to some of our habits don't you think!?
So, what's got me going on this topic you ask? I did a talk on radio yesterday about 'Loves lost in the digital age' to promote the Bluebook service being launched by O2 - I'm sure you've seen the ads...
It appears that 1 in 5 Brits believe they've lost touch with “the perfect love” through losing their phone. Almost half have also lost touch with close friends, and 40% have lost memorable text messages and photographs all because of a missing phone.
And where are all these missing phones going to? Research by O2 shows that 12% have been stolen. 5% of people lose their mobiles at home. 19% of mobiles are lost on the 'back of the bus' and 14% have one too many pints and leave the mobile down the pub. A further 12% of Brits even admit to dropping their mobile in the toilet (that's me)!
Here's some National stats on 'phone lossage' I pinched:
33% back up data from their mobile phone
35% have lost at least one mobile phone
44% have lost contact with a number of friends through losing their mobile
40% lost memorable texts and photographs through losing their mobile
21% fear they have lost touch with their soul mate through losing their phone
38% say the contacts in their mobile phone is very important to them
22% say texts from loved ones kept on their phone are very important to them
22% say pictures kept on their phone are very important to them
What's your mobile loss story? Let us know, leave a comment below ...
